If you've had a chance to see the slide-show on this website, you'll recall that there are four distinct things to consider in regards to your website. Three of these four aspects greatly impact the communication flow between your companies management, employees, your vendors and the general visitors to your site.
~ Traffic Flow
~ Security Access Control
~ Functionality
These three aspects ultimately impact your sales, customer service and your expenses in a huge way.
The only way to have control over the above factors is with a leading-edge dynamic content management system, such as Microsoft's DotNetNuke platform (DNN).
The icons to the right will help guide you through some of the key strengths of a Tall Zebra designed website which address these site components. The best way to get a bigger picture in how each of these can benefit your company specifically, is to set up a one-on-one appointment with us by calling 720-515-2808 |
| Strengths of a Tall Zebra Content Management Website
About DNN
DotNetNuke, or DNN for short, is the leading Web Content Management Platform for Microsoft .NET. DotNetNuke can be used as a web content management system (CMS) for simple web sites or as a powerful application development framework which enables businesses to quickly build and deploy feature-rich, interactive web sites and applications in Microsoft .NET.
An intuitive, menu-driven interface allows non-technical users to easily update sites online 24/7, and clients can have Tall Zebra extend the functionality and features of their existing web site when used as a web CMS. An open API and the availability of over 8,000 third-party add-ons available allow companies like Tall Zebra, to create complex web sites for demanding applications.
DotNetNuke is the world’s most widely adopted platform for building web solutions on Microsoft .NET. DotNetNuke powers over 600,000 portals, intranets, extranets, and public web sites. An enthusiastic open source community with more than 800,000 registered members supports the platform. The DotNetNuke community is vast with people all over the world continually striving to make the DNN platform a world of infinite possibilities. Tall Zebra, Inc. specializes in three distinct aspects of DNN: - Professional Creative Website Design
- Leading Edge Software Integration
- Creation of supporting Marketing Materials
All three of these aspects intertwine with DNN's content and database management system to provide virtually limitless options in web based architecture and communication flow. |
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Security Access Control
One of the most dynamic capabilities about a Tall Zebra Content Management System, is the ability for you to easily and quickly alter who can view or edit various components of your website. Every aspect of your site will allow you to easily change security access control at the following levels. ~ Page level
~ Tabs on a page
~ Modules on a page or a tab
~ Downloadable images or files  This means you can easily make sure the right people only view or be able to edit appropriate content based on their user access role.
You can also make certain areas of your site are only visible for "Unauthenticated Users" This means it might show text or pictures on the page telling the person they need to log-in for access rights. As soon as they do, this part of the page informing them of this vanishes. An unlimited number of roles can be created and users can be added to that role either manually or by an action event taking place. Events might include but are not limited to:
~ They purchased a product from your shopping cart
~ They downloaded a free PDF you gave away
in a marketing promotion
~ They opted in to receive newsletter updates
~ They signed up for a membership
~ They became part of your management staff
~ You created a new regional branch office
~ You assigned someone as a new vendor
~ Someone signed up to be part of your affiliate program Roles can be assigned to a limited date range or have no time-frame associated with them. All of these security options create an unlimited number of possibilities for helping you increase sales, improve communication flow and decrease expenses by providing instant access to features you want people to see or edit. |
Built-in SEO Optimization
Let's face it, you can have the best looking, highly functional site in the world, but unless you can monitor it's traffic, you'll instantly limit your sales potentials. And what happens when you add or alter content - how do you make sure you can easily update keywords that will help your SEO (Search Engine Optimization)? What about words that appear in your your shopping cart, forum, or blog?
Fortunately Tall Zebra can help you with all of these things. First, we'll set up both your site, pages and speciality modules so that they will be optimized for the search engines. If you like, we can also train you on how to make changes to your keywords should you need to, as well as add them to new pages you create.
Below for example is the words that were added to the settings for the Tall Zebra home page. If you were to click the 'View Source' option on your browser menu bar, you would see that these words are now embedded for search engines to pick up on. 
Next, we can help make sure your domain name is set up with the top traffic monitor available - Google Analytics. This way you'll be able to view fluctuations in your traffic, discover the geographic regions that are the strongest, and find out which pages on your site are the most popular.
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24/7 Update Capability based on Roles
In today's fast-paced world, being able to update your content 'on the fly' is one of the most important things that will save your company money, while keeping your site fresh to your audience at the same time. If you recall from the 'Security Tab', Tall Zebra designs websites where different users have access to be able to edit different aspects of the site. For example 'Administrators' have the option of being able to add pages as well as create additional role categories for other users.
These roles can then be assigned the option of being able to edit text on a page or add photos. Below is an example of what the editor looks like, which is very similar to a Microsoft Word editor. The editor can be quickly enlarged to full screen to make it easier to see the full area being updated.
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Because the website doubles as a Content Management System, it includes storage for images and downloadable files.
File folders use the same type of security settings that are used for pages, meaning certain roles can be assigned for various functions. (Please note, the follow picture is scaled down some to reduce file size).
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